Social media has changed... but most of the advice we're still being given hasn't. Posting consistently but hearing crickets?

Strategies that used to build engagement and grow our businesses now limit reach, hurt discoverability and even trigger account restrictions. Protect the business you've built and create a smarter marketing strategy for moving forward.

Three 1-hour live sessions: October 15th, 22nd & 29th at 7 PM CT
Can't attend live? Your registration includes unlimited replay access.

UNDERSTAND

Learn why the content that used to get likes, comments and sales may not be reaching people anymore... and what to do differently.

You'll discover how social media decides who sees your content, how to get discovered by people who don't already follow you and how to create content that gets attention, starts conversations and gives you a better opportunity to make sales.

We'll also uncover why following everything Meta tells you to do can actually work against you... and how to grow your reach without accidentally putting your account at risk.

PROTECT

Learn about the activities that can put your account, reach and business at risk... including income and product claims, before & afters, engagement bait, contests and giveaways, duplicate content, replicated links, heavy automation, rapid group sharing and relying too heavily on private groups or a single platform.

You'll also learn how to check your account and recommendation status so you can spot restrictions that may be affecting your discoverability.

GROW

This is where we turn what you've learned into a smarter marketing strategy.

You'll learn how to create more discoverable content, think like a creator, use Reels, Stories, tutorials, B-roll and other content formats more strategically and create original content that teaches, entertains, inspires, solves a problem, tells a story or resonates.

And we're also going beyond social media. We'll talk about blogging, landing pages, email and text marketing, marketing funnels and why your long-term strategy should include building an audience you own... not just followers on a platform you don't.

YOUR REGISTRATION INCLUDES

✓ Three 1-Hour LIVE Master Class Sessions

✓ Unlimited Replay Access

✓ Step-by-Step Social Media & Marketing Workbook

✓ Interactive ChatGPT Voice Wizard

✓ Interactive ChatGPT Content Wizards, including specialized 7-day content planners for different types of businesses

✓ Account Check-Up Guides

✓ Social Graph vs. Interest Graph Guide

✓ Risky Business Checklist

✓ Content & Discoverability Cheat Sheets

✓ Discoverability Impact Guide

✓ Content Ideas Worksheet

✓ Social Media & Marketing Action Plan + Action Items

✓ Practical Checklists, Worksheets & Tools You Can Use Immediately

BONUS: 1-Hour Private Strategy Call / Q&A with Michelle

This isn't a class you'll watch and then wonder what to do next.

You'll leave with practical strategies, step-by-step tools and resources designed to help you evaluate what you're doing now, create better content, protect your reach and build a marketing system that extends beyond social media.

The rules have changed.

It's time our strategy changed with them.