
Social media has changed... but most of the advice we're still being given hasn't.
Strategies that used to build engagement and grow our businesses can now limit reach, hurt discoverability and even trigger account restrictions.
Social Media Marketing Master Class is a 3 hiurs of jam-packed Content designed to help you understand what's changed, protect the business you've built and create a smarter strategy for moving forward.
We'll go beyond the "what's changed" conversation and get into the how.
You'll learn how today's social platforms are evaluating and distributing content, what may be quietly working against your reach and what to do differently.
UNDERSTAND
How social media has changed, including the shift from the Social Graph to the Interest Graph and what that means for reaching people beyond your existing audience.
PROTECT
The activities that can put your account, reach and business at risk... including engagement bait, duplicate content, rapid group sharing, replicated links, claims, automation and other practices many of us were actually taught to use.
GROW
How to create content that has a better chance of being discovered, use public and private content strategically and build a business that isn't completely dependent on one social platform.
✓ 3-HourSocial Media Marketing Mster Class
✓ Social Media Secrets Workbook
✓ Account Check Guide
✓ Social Graph vs. Interest Graph Guide
✓ Risky Business Checklist
✓ Content & Discoverability Cheat Sheet
✓ Discoverability Impact Guide
✓ Unlimited Replay Access
✓ 1 Hour Strategy Call/ Q & A with Michelle
You'll leave with practical tools, worksheets and action plans you can use to evaluate what you're currently doing and make smarter decisions moving forward.
Understand. Protect. Grow.
The rules have changed.
It's time our social media strategy changed with them.