Social media has changed... but most of the advice we're still being given hasn't.

Strategies that used to build engagement and grow our businesses can now limit reach, hurt discoverability and even trigger account restrictions.

Social Media Secrets: The New Rules No One Has Told You About is a 3-hour LIVE workshop designed to help you understand what's changed, protect the business you've built and create a smarter strategy for moving forward.

Saturday, September 12th

3-Hour LIVE Online Workshop

We'll go beyond the "what's changed" conversation and get into the how.

You'll learn how today's social platforms are evaluating and distributing content, what may be quietly working against your reach and what to do differently.

We'll dig into:

UNDERSTAND
How social media has changed, including the shift from the Social Graph to the Interest Graph and what that means for reaching people beyond your existing audience.

PROTECT
The activities that can put your account, reach and business at risk... including engagement bait, duplicate content, rapid group sharing, replicated links, claims, automation and other practices many of us were actually taught to use.

GROW
How to create content that has a better chance of being discovered, use public and private content strategically and build a business that isn't completely dependent on one social platform.

Your Registration Includes

✓ 3-Hour LIVE Social Media Secrets Workshop

✓ LIVE Q&A with Michelle

✓ Social Media Secrets Workbook

✓ Account Check Guide

✓ Social Graph vs. Interest Graph Guide

✓ Risky Business Checklist

✓ Content & Discoverability Cheat Sheet

✓ Discoverability Impact Guide

✓ Unlimited Replay Access

You'll leave with practical tools, worksheets and action plans you can use to evaluate what you're currently doing and make smarter decisions moving forward.

BONUS

The first 5 people to register will also receive a Personal Social Media Review with Michelle Archer.

I'll personally review your social media presence and help identify potential concerns and opportunities based on what we're covering in the workshop.

Registration

$67

Can't attend live? Your registration includes unlimited access to the replay, so you can watch on your own schedule and come back to the training whenever you need it.

Understand. Protect. Grow.

The rules have changed.

It's time our social media strategy changed with them.